The initiative we developed and implemented in partnership with KAIAMO was our way of rewarding the efforts of the “Anonymous Heroes of These Days”. At the end of the project, we took it a step further and built on it an entire campaign aiming to raise awareness over the fact that the fight against the coronavirus is not over yet and the rules still apply.
A while ago, the entire country was going through the first, and the most intense phase of the battle against the most contagious virus the world has dealt with in the past decades. We did not want to stay aside and decided to support those involved in the first line of defense from the very beginning.
Besides the doctors, the authorities had a crucial role during the pandemic, as they helped stop the spread of the virus by making sure the citizens followed the rules imposed during the state of emergency.
We firmly believe that the authorities are part of the ”Anonymous Heroes of These Days” and we wanted to support them and their hard work even further. We continued the project created with KAIAMO and developed it into an entire campaign aimed at rewarding the efforts of the authorities. The purpose was to raise awareness on the crucial role they have in our community, particularly in difficult times, how this affected the way citizens perceived their actions and how important it is to continue the work they began.
